Golden Autumn September Brings Harvest and Hope: Jinchao Holding Group Launches the 2025 "Golden Autumn Student Assistance" Campaign
In the golden month of September, when branches are heavy with fruits, college admission letters filled with aspirations have brought joy and hope to the employee families of Jinchao Holding Group. On the morning of September 3, the Group’s 2025 "Golden Autumn Student Assistance" activity was held as scheduled. Leaders including Chairman Cheng Shaohua and Director of Administration and Human Resources Wang Lina attended the ceremony, extending sincere blessings and warm care to the students who had been admitted to universities, and continuing the Group’s deep concern for employee families through concrete actions.
It is learned that a total of 13 children of the Group’s employees were admitted to universities with outstanding academic performance this year and successfully received the company’s scholarship. This marks the 12th consecutive year that Jinchao Holding Group has awarded scholarships to employees’ children since the establishment of its Love Fund in 2014, benefiting more than 150 employee families in total. Over the past 12 years, regardless of difficulties, this caring initiative has evolved from mere material support into a vital bond for the Group to convey warmth and unite people.
At the beginning of the activity, the assisted students and their parents visited the Group’s corporate culture exhibition hall together. From the "time corridor" showcasing the development history to the physical displays of innovative achievements, every detail vividly demonstrated Jinchao Holding Group’s original aspiration and sense of responsibility in deepening its focus on the real economy over the past 20 years. During the visit, the students gained a profound understanding of the Group’s development journey and truly felt the cultural connotation of "people-oriented" at Jinchao. This warmth also gave them more confidence and motivation for their future academic pursuits.
Subsequently, in a warm and solemn atmosphere, Cheng Shaohua, Chairman of Jinchao Holding Group, stepped onto the award stage and personally presented the heavy scholarships to each outstanding student present. He exchanged brief congratulations with each student, conveying the Group’s care and recognition for the young scholars through warm gestures. After the award ceremony, Chairman Cheng first expressed sincere congratulations to the students on their excellent academic achievements, praising their diligence, perseverance, and pursuit of excellence on their academic journey—qualities that embody the spirit of contemporary youth. Combining his own experience with the Group’s development history, he encouraged the students to cherish their time at university: to lay a solid foundation by mastering professional knowledge; to broaden their horizons proactively and participate in practical activities to cultivate innovative thinking and problem-solving abilities through exploration; to hold lofty ideals, align personal growth with national development and social progress; and to stay grounded, maintain a humble attitude in continuous learning and experience accumulation, and uphold the courage to face challenges head-on.
In 2014, to enable employees to fully share the fruits of the Group’s development and effectively enhance their sense of gain, happiness, and security, the leadership of Jinchao Holding Group decided to establish a Love Fund Committee and set up a special Love Fund through dedicated fundraising. The fund is mainly used for social assistance and donations, including providing pension funds for employees’ parents, scholarships for employees’ children admitted to universities, and relief funds for employee families facing major adversities.
"Our company not only provides us with jobs but also extends care to the elderly and children in our families. We truly feel that the company never forgets its employees while developing, and the shared achievements reach every family," many employees commented with emotion when talking about the Love Fund. Over the past 12 years, this caring project has transcended material incentives and become a key vehicle for the Group to build a "family culture" and strengthen employee cohesion and solidarity, allowing every Jinchao member to find a sense of belonging within the enterprise.
For many years, Chairman Cheng Shaohua has deeply integrated public welfare into the core strategy of the Group’s development, adhering to the mission of "Establishing a business for the public, practicing for the people, and rooted in serving the people". He coordinates internal employee care and external social contributions, demonstrating the sense of responsibility of a modern enterprise through solid actions.
Internally, Jinchao Holding Group has made great efforts to build a comprehensive employee care system covering elderly support, student assistance, and major illness relief, establishing a solid "safety net" for employees’ lives. This effectively enhances employees’ sense of belonging and the Group’s centripetal force, ensuring the "family culture" takes root. Externally, leveraging its industrial advantages, the Group has built an agricultural product deep-processing base, driving nearly 1,000 villagers to secure stable employment through "blood-creation" assistance and activating the momentum of rural development. It has invested more than 8 million yuan to build "happiness projects" for people’s well-being, such as senior apartments, cultural courtyards, and water conservancy facilities, effectively addressing weaknesses in people’s livelihoods. In the face of the severe COVID-19 pandemic, the Group quickly donated 5 million yuan in cash and organized an employee volunteer team to rush to the frontline to support prevention and control work. It also cares about vulnerable groups for the long term, regularly donating daily necessities to nursing homes and welfare institutions and conducting warm-hearted visits.
With its decades-long commitment to social responsibility, the Group was awarded the title of "Most Caring Enterprise" at the first session of Yantai City’s caring enterprise selection, and Chairman Cheng Shaohua topped the list of "Caring Individuals", significantly enhancing the enterprise’s social reputation and brand influence. In the future, under the leadership of Chairman Cheng Shaohua, Jinchao Holding Group will continue to deepen its engagement in public welfare, fulfill its corporate social responsibility, and contribute more to building a harmonious society.
(Text/Photos by Wang Lina, Zhan Huixue)